In both Japan and NZ about 60% people buy used cars so let’s check out which type of cars are most popular from the sales data.
<In Japan>
5th N BOX / Honda
4th Prius / Toyota
3rd Fit / Honda
2nd Aqua / Toyota
1st Tanto / Daihatsu
<In NZ>
3rd Axela / Mazda
2nd Swift / Suzuki
1st Tiida / Nissan
Compared to the data, Japanese prefer box cars which is compact but can make more spaces than the looks so that it’s good for daily life such as shopping driving through narrow roads in Japan. Kiwi also likes mini all rounder cars with fine quality and most importantly it is good price for the first cars.
Ref: http://www.car.razor.jp/hikakuhyou_zentype.html
http://www.nzherald.co.nz/motoring/news/article.cfm?c_id=9&objectid=11343556